Hamilton--Are We Ready for E-Commerce?

This is where bombproof file formats such as DCS, PDF and TIFF/IT must be embraced by a far greater proportion of the creative community than is currently the case. That means they'll also have to take more responsibility, too. The market being what it is, content creators know they can rely on printers to validate their materials for them. And it's not all their fault, either, as many printers have resigned themselves to having this responsibility and figure it's easier to have the native application files from the get-go rather than have to request them later in the production cycle.