Hamilton--Bits and Bytes vs. Dots and Spots

Gurus of management love to publish books with titles like "Reinventing the Corporation." And while many of this genre provide useful information about breaking down corporate barriers—usually internal ones—they assume that the reader works in a large corporate environment.

Sadly, this is of little help to managers of the average commercial printing company or trade shop, whose employees are often numbered in two digits. Yet, the impact of technological change is just as large in a 25-person prepress firm as it is for a giant corporation such as Applied Graphics Technologies. Therefore, this month's pontification will try to address workflow re-engineering in our little world.