Hamilton--Bits and Bytes vs. Dots and Spots

At the high end lie applications such as Banta Integrated Media's B-media and Group InfoTech's Page Level Automation. These programs are designed to handle significantly larger data streams and enable more flexible and more complex processing to occur.

Since everyone has received direct mail pieces with the wrong salutation or another lame error showing what can go wrong with variable-data printing, a key component of a data-centric workflow is validation. That is, you've got to know that you have the right stuff in the right place. Otherwise, you get a picture of women's skirts with text describing men's slacks and prices for kids' shoes.