Hamilton--Bits and Bytes vs. Dots and Spots

While the issue of color and color matching is significantly more complicated, this part of a job can also be subjugated to the rule of rules to expedite production.

If you think all of this is a bunch of baloney, think about this: Valassis Communications produces about 60 million free-standing inserts every week; there are approximately 10,000 different versions, with each running about 48 pages—all in color. By switching over to a data-centric workflow, the company has reduced its labor costs tenfold and narrowed the time frame considerably.