Hamilton--Glimpses of the Future

DRUPA is an event where R&D meets the real world and printing suppliers can validate their hunches as to what will be their next generation of successful new products.

So why should anyone get all excited about seeing canned demos of technologies that, at best, won't be available for a few years?

Because it's the only venue where you can begin to map out a long-term strategy for technology investments. To be sure, the map will provide incomplete and occasionally erroneous directions, but it's better than going on hunches alone. And since everyone is pretending to see the future, the collective wisdom—and folly—actually provides its own measure of reason from which to judge what you see on the show floor.