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Quality's The Thing
If only it were so simple in real life. On a purely business front, proofing is a profit center for the advertising industry, which can mark up proofs—in more than one way—and pass along the cost to its clients. For the same reason, many printing and prepress companies are in no hurry to see Matchprints, Cromalins, Color-Arts, IRISes or Approvals head off into the sunset.
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