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These are not simple requirements. Take the file format issue. Despite the efforts of Adobe—then Agfa, Enfocus and Lantana and, more recently, Creo, Heidelberg and Scitex—PDF has yet to displace either PostScript or Quark/Illustrator/Photoshop/TIFF as the primary format for file delivery. To be sure, PDF still suffers from problems, but by and large, it satisfies the requirement for a reliable and stable file. For proof of this (sorry), the AP Adsend program has been working for some time now and ships approximately 75,000 ads every week using PDF. I'm not sure what it will take, but Adobe's InDesign is not going to be the answer to this one.
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