Hamilton--The Graphic Arts Needs Adobe and Quark

Thanks to the "keynote addresses" granted to John Warnock, Chuck Geschke and Tim Gill so that they could pitch their latest and greatest products, it's become clear that these firms are like a couple in a bad marriage: They don't get along very well, but they have to live together.

Of course, it was impossible to avoid the Adobe onslaught in Boston. The company officially announced InDesign, its "Quark-killer" page layout application, as well as the next version of Acrobat (4.0), which generates PDF 1.3 files. Interestingly enough, Adobe has so much respect for Quark's dominance in the page layout arena that the demo assumed you would import XPress documents into InDesign and then start working. And there was good news for those who have been hoping to rid themselves of Page-Maker—sometimes dubbed "RageMaker"—as this pioneer program will henceforth be targeted at the SOHO/business communications marketplace.