Handling Digital Assets--Managing Content, Minus Limits

Paul Trevithick, founder of Archetype, now a division of Bitstream, and the visionary behind the archiving power of MediaBank, has a pivotal perspective on the status of digital asset archiving and data manipulation.

"There has been an inordinate focus on installing digital asset management products inside commercial printers and prepress shops to enable them to begin to offer 'asset management services' to their customers. While it is true that this can be successful, there are two other benefits that may prove even more important," he suggests.