Handling Digital Assets--Managing Content, Minus Limits

The first, the Archetype founder continues, is that digital asset management systems vastly increase the work group productivity of prepress operations—paying for themselves, in many cases, by providing faster turnaround, time savings, elimination of overtime and reducing errors.

The second benefit is that a commercial printer cannot transform into a full-service information provider—the likes of Daniels Printing—without an asset management system.