HardingPoorman Adds Wide-Format Capacity with Inkjet Printer from PriscoDigital

INDIANAPOLIS/NEWARK, NJ—June 18, 2012—HardingPoorman Group, an innovative, ISO-certified print communications provider, was faced with increasing customer demand for printing on rigid materials. PriscoDigital recommended the combination of a HP Scitex FB700 UV hybrid printer and Caldera GrandRIP, enabling HardingPoorman to eliminate the “print-and-mount” workflow it was using and print directly on a wide variety of rigid materials.

The versatile FB700 also has the ability to print on flexible substrates. Therefore, the company moved virtually all of the work previously being done on its two roll-fed printers to the FB700.

Andy Wheeler, wide-format manager for HardingPoorman, reported that the company can now, “efficiently fill the 98˝-wide bed with substrate and produce multiple copies or different jobs at the same time”. In addition, “The continuous feed capability allows us to stage media for printing as the current job is still running.”

“With this new workflow, we’ve increased our wide format job capacity by more than 400 percent,” added Steve Anzalone, Chief Operating Officer of the HardingPoorman. “We can meet our customers’ demand for faster turn-around and still accomplish it with one shift.”

When asked why the company chose to work with Prisco for this project, Anzalone replied, “Naturally we turned to Keith Williams, our Prisco representative, for ideas. He has been there to assist us as we built our business over the years and we have found Prisco to be a professional and well run company. Keith and Mike White, of PriscoDigital, are business people, not just sales personnel - they understand our business.

“What closed the deal for us was the visit we had to HP’s Print Solutions Showcase in Atlanta. The no-nonsense, to-the-point professional demonstration utilizing our customer files convinced us that this was the right solution for us,” Anzalone added.

“Many of our customers are looking for technologies that they can immediately and easily integrate into their business to provide increased opportunities to exceed their customers expectations. Prisco is fortunate to have a wide-range of solutions to take their businesses to the next level,” remarked Eric A. Gutwillig, vice president of marketing for Prisco and PriscoDigital.

About HardingPoorman
The locally owned and operated HardingPoorman Group http://www.hardingpoorman.com consists of several integrated companies all under one roof. Its broad portfolio of services includes offset printing, UV printing, digital printing, variable data services, CD/DVD replication and automated packaging, mailing, comprehensive bindery, wide format signage, and fulfillment. The company has annual sales of $30 million.

About Prisco and PriscoDigital
Prisco is the world's leading manufacturer and distributor of offset pressroom chemistry, coatings, adhesives, blankets, supply items and process control equipment. Headquartered in Newark, NJ, Prisco has provided quality products and superior support services to customers for over a century. The PriscoDigital division focuses on providing complete turn-key wide format inkjet solutions based upon innovative HP Scitex Industrial Inkjet technologies and backed by the superior service, technical and customer support that Prisco has always been known for. PriscoDigital is the exclusive distributor of HP Scitex Industrial Wide Format Inkjet Systems to the commercial printing market segment.

Source: PriscoDigital.