Harland Clarke Expands Direct and Digital Marketing Offerings

The direct and digital marketing portfolio offered by Harland Clarke now includes client-centric strategic services; consumer and business analytic strategy and marketing automation; segmentation, response modeling and measurement; direct mail production, printing and fulfillment; inbound and outbound demand-generation teleservices; award-winning creative services; and on-demand email marketing services and consulting that deliver high success rates by creating HTML email messages and RSS feeds.