‘Quality’ Sales Calls Pay Off —DeWese

The benefits statements are the conditions that will exist when clients avail themselves of one of your company's features. Get it? There are features like, "We have a company-wide quality assurance program." And benefits like, "And that means you will enjoy on-time deliveries that are error-free. So you'll avoid all the wasted time associated with tracking down late deliveries and dealing with bad folds."