Tell Buyers that Print Rules! —DeWese

OK, as long as I've gone this far, let's pretend we're in the locker room trailing by two touchdowns at halftime and I'm your grizzly old coach, which, come to think of it, I am.

Everybody take a knee and listen up. Here's what I want you to do.

Immediately order the kit. I'm not sure how to do this because Makin didn't give us a phone number or an e-mail address. I only tell you this to point out a great failure of many marketers who make it real hard to place an order. Start by going to the previously noted www.printing.org/valueofprint, where there is a list of all the resources you can use to get more customers and compete more effectively. A lot of the stuff you can simply download.