Tell Buyers that Print Rules! —DeWese

Nowhere, however, is there a phone number, or a name or any logistics for using the material.

Next, once you have all the material, convene all of your people, even if you are a three-person shop, and decide how you are going to use it. You will want to make yourselves the resource for all knowledge about print communications in the market(s) that you serve. The important thing is to decide how you are going to reach as many customers and prospects as possible every day.