Tell Buyers that Print Rules! —DeWese

The following tools and resources have been developed to help printers convey these messages to the media, your customers, the government and other industries.

• "The Fine Print" PR Toolkit (member log in required). Use this toolkit to convey the value of print and counteract negative statements from the media and objections to print by the consumer. This packet of PDFs is filled with resources and statistics to help you communicate the value of print. www.printing.org/fineprint