Tell Buyers that Print Rules! —DeWese

That's risky rhetoric, I thought to myself. Someone reading that fast might miss the "un" and read it as the more traditional "justifiably so." Safer language might have been, "and that criticism is totally without merit."

But, who am I to edit his letter?

Michael Makin didn't ask me to write about his announcement, but its implications are so profound and important that I couldn't bear to see it buried in our e-mail in-boxes and eventually deleted. It should have been delivered to every print communications salesperson in America on a semi-trailer led by a 100-piece marching band.