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I told him that CEOs accompanying salespeople on team calls have proven to be very successful. It can be very effective on larger and more promising target prospects. The CEO’s personal interest sends a big message to the buyer.
I think I detected a little chuckle on Bud’s end. He thanked me profusely for nearly an hour, and then he apologized because he had to hang up the phone, so that he could accompany his salesperson on a customer visit.
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