Hey Bud, This One's for You --DeWese

Questions Open Doors

I phoned Bud, and it was an easy conversation. He was open, candid and sincerely grateful for my call. We got acquainted, and I began to ask questions. I asked if he had developed a customer/prospect/suspect database of buyers for his kind of print communications products.

He said, “Yes.” He told me that the database presently numbers 530 buyers, and includes companies ranging from local car dealers to a handful of gargantuan Fortune 500 companies headquartered nearby. And, he added that he prints for most of these big companies. Those companies are one of his problems because their big print volumes have been cut severely due to our disastrous economy.