Hey Bud, This One's for You --DeWese

So far, Bud has an up-to-date database, a hardworking salesperson and a proprietary product that the rep can talk about. I suggested that he use a pricing promotion to “open the door” in these tough times. Something clever to capitalize on all the “bail out” publicity. I told him that a first job with a new account is the best way to build a relationship, since it affords many opportunities to visit and call on the new account. Those opportunities should lead to much greater knowledge about the customer, the client’s company and future needs.