Lost Art of Letter Writing –DeWese

Well, I did it. I wrote the manual back in 1987. Well, wouldn’t you know? The NAPL (National Association for Printing Leadership) asked me if they could update, expand and republish the book. They know how busy I am, so they hired a real writer, Dr. Cosmo F. Ferrara to “revise and enhance the book for the new millennium.” He did a wonderful job and, among other things, the book now contains letters to customers and prospects for 30 printing sales situations. Dr. Ferrara has expanded “How to Write Profit-Building Sales Letters” to 125 pages.