Do You Have What It Takes? —DeWese

Respondents related many compelling stories. They were suffering in this miserable economy, but urgently wanted to survive and prosper. The writers noted love for their companies and co-workers, and expressed that love beautifully.

It became more evident than ever that our industry is shrinking, and that there will be fewer companies coming out of this recession. The survivors will have the best salespeople, not necessarily the best equipment. Oh, they will have good machinery, good software, good management and good (low) costs but, above all, they will have dynamite salespeople working within and propelled by a superb marketing program.