Ben on Virtue and Maturity -- DeWese

“13) Humility: Imitate Jesus and Socrates.” This is hard for all of us, but it’s a characteristic that endears us to our customers. I came by this trait naturally, since my shortcomings were always so evident.

“14) Ne’er be given to extolling oneself too seriously.” OK, this one is not Ben’s. It’s mine. Customers hate salespeople who take themselves too seriously. They love salespeople who take their work seriously. They love salespeople who take them seriously.