Ben on Virtue and Maturity -- DeWese

The Wisdom of Ol’ Ben

Those definitions were no good. They are unkind. I decided to turn to the printing industry’s most famed and earliest salesperson, Ben Franklin. He will have some answers. He was mature. He grew up. Let’s see what Ben tells us about maturity and about sales.

When I did the research, I found Ben had 13 rules for virtue and maturity. I think I will test myself against his rules. “1) Temperance: Eat not to dullness. Drink not to elevation.” Whoops! Failed that one from my late teens until about age 45. But man, did I ever pay a price for all that great food and libation. I won’t bore you with all the great stories about my exploits. Actually, my memory is a little hazy, like the morning when I couldn’t remember where I parked the car in the French Quarter.