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Two percent! That’s nothing.
The companies and the print salespeople who will survive and flourish and, yes, even improve their earnings are the ones who figure out how to improve the performance, the earnings, the prosperity and/or the health of their customers. Therein, they become indispensable.
The salespeople who don’t get that will be pumping gas, flipping hamburgers or beachcombing, and the rest of you success-seekers will have less competition and easier jobs.
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