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The value of these weekly brainstorming sessions is that the genius lies within your company; not in some book, not in some consultant, not in some tape, but within your company.
And the beauty is that it costs nothing. That printer, by the way, grew from a $7.8 million performer in 2001 to $24.7 million in 2009, in spite of the recession. It still conducts those sessions every week, and they also now supplement the meetings with pizza and, sometimes, fried chicken. In tripling its sales, the firm has not lost one salesperson, but instead has gained four new reps.
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