Power of Strategy Sessions —DeWese

For example, Lou Gehrig is an icon for his baseball hitting and fielding skills and endurance as the "Iron Man." Herb, the number three guy on the bowling team, is not an icon, even though he threw five straight strikes one time.

I was asked to spend some time with some printing company owners recently. The conversation eventually shifted to why many print salespeople seem to reach a level of contentment and stop prospecting for new accounts. Big problem!