Global Perspective — Printers Around the World

There were Chinese and a group of Korean printers attending the Shanghai seminar, so my seminar had to be translated simultaneously into Chinese and Korean. Besides language, the culture difference was very evident in the audience’s polite reluctance to speak out or ask any questions. In fact, no hands were raised in response to usual speaker audience composition questions like how many commercial printers are in attendance, how many in-plants and so on. But make no mistake; this was a bright, attentive and eager-to-learn audience that was interested in implementing the latest technologies.