Harte-Hanks Posts First Quarter of Revenue Growth Since 2007
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“Direct marketing revenue increased 7.3 percent in the quarter with operating income declining 4.0 percent. There was a complex one-time project for a long-standing customer during the third quarter that accounted for approximately 60 percent of the direct marketing revenue growth and will also positively affect our fourth quarter revenue by approximately the same amount. Our direct marketing profit reflects the investments we are making and will continue to make in the multichannel direct and digital strategy. We are also investing in the digital business in Shoppers.“
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