Harte-Hanks Posts First Quarter of Revenue Growth Since 2007
“Shoppers revenue decreased 4.2 percent in the third quarter compared to the third quarter of 2009. This is the fifth consecutive quarter of improvement in quarterly revenue comparisons to the prior year quarter. Operating income improved 58.4 percent to $5.3 million."
Concluding, Franklin said, “We are pleased to have returned to revenue growth in direct marketing in the quarter, however we don't expect to have the same rate of growth over the next few quarters. We are excited about the progress we are making with our digital and multichannel strategy. More importantly, we intend to continue our investments in the people, structure and products necessary to build our multichannel business, which we believe will lead to improved long-term results.