'Hatching' Sleeve Mailer: 60-Second Fold of the Week
This week's solution is a curious mix of creative format, bold imagery and special effects to build momentum for an event.
Produced as a self-promo by Daily Printing, and designed by Kitty West-McCallion of Cats Away Design, this successful modified sleeve mailer drove a crowd of almost 200 to its open house event to show off the capabilities of a new 8-color HUV perfecting press.
How was the "Hatching" Sleeve Mailer produced?
Folding Style: Sleeve Mailer with L-Cross Insert
Print Production: Daily Printing, Plymouth, Minn.
Design: Cats Away Design
Paper: Sappi McCoy Gloss 120 lb Cover (sleeve) and McCoy Gloss 100 lb Cover (insert)
Size: Sleeve: 9x7˝; Insert: 16.625x13.325˝
Printing: Printed on an 8-color Komori 840PL HUV press, running as 6-color straight UV (4-color process plus spot red, plus reticulating varnish, plus flood gloss UV coating. 5000 qty.
Finishing: Die cut and score on a Heidelberg Varimatrix die-cutter. Hand fold, glue, assemble. Insert into clear envelope and mail.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
