HBP Inc. — Bundling Communications Solutions

The company’s business model seems to be working. Sales have jumped from $12 million in 2003 to $18 million in 2005. Though Snyder credits a portion of the increase to the acquisition of Charter, there is no denying that value-added services have achieved the elusive customer lock-in. Bundling communications solutions from design to fulfillment leads to customer satisfaction and loyalty—the true measurement of HBP’s success. PI