Promote and Prosper —Morgan

For instance, buyers will often pull samples from a printer’s marketing kit and put them in their “ideas” folder. Loose samples can easily fall out of pocket folders. Print buyers flipping through their archives often come across the perfect print sample, but can’t track down who produced the piece. Then, both printer and buyer lose out. So, be sure to put an identifying label on each sample with your company name, Web address and phone number. Personalizing the label with the sales rep’s name would also be a nice touch.