Promote and Prosper —Morgan

Buyers no longer judge a printer’s collateral material on the number of pages and amount of copy. They certainly look at quality, so be sure to keep that up, but buyers will go to your Website for more detail. If your company isn’t known for its marketing brawn, then start out with something easy to manage, like a series of well-produced postcards. Then build up to more complex pieces. The point is to get something out there.