Promote and Prosper —Morgan

• Great idea, bad design. It almost goes without saying that your promotional materials shouldn’t have printing flaws, such as hickies or offsetting. (It’s disappointing how many sloppily produced print promotions I still come across.)

In addition, it’s important that your promotions are well-designed, particularly if you’re selling to advertising agencies and designers who have a natural bias toward communications that are aesthetically appealing. Invest money in good design. Buyers make decisions about your company from more than just reading your words.