Promote and Prosper —Morgan

In contrast, I received a marketing kit from a Midwestern printer that really stood out. In five short paragraphs, I knew exactly what the company specialized in. This service provider focused on promoting only four types of products. By saying that they are a trade-only manufacturer, they clarified who they work with and who they don’t. They concisely stated how many presses they have, the stocks they are able to run, the maximum ink units and the “sweet spot” with quantities. They stated their plant location and mailing capabilities.