Promote and Prosper —Morgan

Their promotion was effective because they communicated their capabilities, both specifically and concisely, in less than 200 words.

• Anonymous print samples. Print buyers love to see samples of a printer’s work. These samples show them not only what a printer produces and the quality of their work, but it also gives buyers creative ideas for their own campaigns. One of my biggest pet peeves is when printers don’t label their samples with identifying information; samples get separated from other promotional material.