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So, if a salesperson wants to grow his/her income and avoid the devastating effects of account attrition, they must prospect for new business. Folks, it ain't rocket science. I have written 236 columns for this magazine over nearly 22 years and about 50 percent of them have been about how to prospect for new print sales. You have to plan to get new accounts and then you have to execute the plan daily.
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- Compass Capital Partners
- NAPL
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