Healthy Sales in 2006 --DeWese

Taking Ownership

Finally, many salespeople are cursed with lousy, selfish owners who own lousy, poorly managed, poorly staffed and poorly equipped printing companies. This, of course, is demoralizing to salespeople.

I'm thinking of a 40˝ sheetfed company that had top-line sales and, then, of course, bottom-line profits to the tune of about $300,000 annually. It was acquired by some young, energetic, sales-minded folks who purchased a new press that was long needed, laid off about 30 excess employees and created a new can-do spirit in the company. In just one year, the same sales team has increased sales 20 percent and generated a $1 million swing in profits.