Hearing Customer Voices --Dickeson

8. Future product use and forecasts discussed

Is this what the customer is saying to a commercial printer? If this is the implied relationship, it's far beyond that of a printer as producer of a commodity, isn't it?

Indeed, it puts you in mind of doctor/patient, attorney/client, minister/communicant relationship. It's a perception in the mind of a customer of the value being added by the printer to the raw materials converted.