Heatset Web Offset Presses -- Hot Rumors Cool Off

Kerns feels this trend will continue, with more flexible presses that allow medium- and smaller-size printers to tackle a more widely defined market. "Presses will need to run a magazine in the morning, a brochure on specialty stock in the afternoon, a newspaper insert in the evening and a direct mail piece at night," he concludes. "All of these jobs will require fast makereadies and quicker turnaround times."