HEATSET WEB OFFSET PRESSES -- Some Like It Hot

In the current business climate, Mitsubishi's heatset web customers are seeking, more than anything, value from their investment, says Sanchez. ROI considerations are dictating equipment decisions.

"We've probably seen an end to the days of buying a press just for the sake of buying equipment or for speculative capacity. In many cases, customers are basing equipment decisions solely on the economic benefits derived from new equipment and new technology versus older and obsolete technology.