Heatset Web Presses -- War Heats Up

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Printers not only have these issues, which are driven from the customer side, to contend with, Gustafson says, but also a weak ad market that is driving the competitive side of the pricing equation toward the lower end.

"The result is a major squeeze effect on the operating margins of most commercial printers in today's market. In order to survive and ultimately grow their bottom lines, most printers have resorted to reducing operating costs by reducing manpower, reducing waste and increasing throughput of the press in the same operating window."