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Today, print buyers still want the best possible price, but good and fast aren't good enough. Now printers are expected to provide high-quality printing; and with the demand for just-in-time deliveries, faster is never quite fast enough.
Escalated Expectations
As client expectations escalate, so must the level of customer service a web printer provides. "Employees at all levels must be aware of customers' expectations. From office production to the pressroom floor, getting everyone involved is imperative," says Sand.
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- Companies:
- Concord Litho Group
- People:
- Mike Coughlin
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