Heatset Web Printing -- Dead Set on Heatset

Prepare for the Worst
Printers should re-evaluate the lessons learned in past situations and come up with ideas on how to avoid them in the future, says Sand. For example, if there's a paper shortage and a customer wants to take his business to radio and television advertising, printers could have a sales strategy in place that would promote the use of print, despite the disadvantages of the shortage.