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Why would a customer want to absorb the increased cost of paper? What value or benefits does the printed product provide that radio or television doesn't? The answers could be used to sell customers on keeping their promo dollars in print.
Creative thinking such as this can not only save business during tough times, it may also plant the seeds of future sales. Customer service comes in many shapes and forms.
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- Companies:
- Concord Litho Group
- People:
- Mike Coughlin
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