Heatset Web Printing -- Dead Set on Heatset

Focused sales and service, contends Bracken, help a printer weed through the potential field of opportunities to find the greenest niche.

"The day of the generalist is over. You have to carve out a niche," says Bracken, who claims his company found a booming niche market, but won't reveal the details for proprietary reasons. "Pursue markets where you do best and you'll be successful, whether it's long- or short-run work. Today, growth opportunities are everywhere."