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"Direct mail marketing is a growing area for us. And it will continue to grow as marketers get smarter about their mailing lists," says Mike Coughlin, president of Concord Litho Group, Concord, NH. "In the '80s, marketers mass-mailed to everyone. Often, recipients didn't even look at it before throwing it away.
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- Companies:
- Concord Litho Group
- People:
- Mike Coughlin
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