Heatset Web Printing -- Dead Set on Heatset

Special-interest catalogs are also a potential profit center for heatset web operations. Following the same lines as direct mail, Coughlin believes better-targeted marketing is the reason for growth in this area.

Also, with a trend toward more glossy, high-impact printing, catalogs are now creating excitement about products, rather than just displaying them. High-gloss, high-impact products like these are a perfect fit for the sophisticated printing capabilities of a heatset web press, especially with the advancements in press quality and speed.