On the Road: Heidelberg Reveals Future Direction, Product Strategy

During our visit, we toured both of Heidelberg's PMC locations, which function primarily as demo centers for potential customers, and house almost every piece of equipment sold by the company. Just opened in October, the PMC in Heidelberg (54,900 square feet) highlights Heidelberg's commercial print offerings, as well as CTP and postpress equipment. The PMC in Wiesloch-Walldorf (58,100 square feet) focuses more on Heidelberg's packaging and very-large-format presses. In the future, Kiessling noted, Heidelberg will use these PMC locations, as well as the ones in Atlanta, Sao Paolo and Shenzhen, as its primary customer contact platforms, rather than emphasizing trade shows for this purpose (except for emerging markets).